The Three Stages of Public Acceptance of Natural Perfumery - Natural Perfumers Guild President Anya McCoy's latest article on Basenotes


I had a lot of fun writing this article looking back on the past three years that natural perfumery has had a presence on the Internet. I hope you enjoy reading it and look forward, as I do, to the ongoing development and acceptance of our naturally-fragrant art.

Later today I'll post a great letter that Steve Earl wrote in response to Mr. Subrenat's caustic comments at the World Perfumery Congress in 2007. Such a big ruckus a one-year-old Natural Perfumers Guild caused for Mr. Subrenat - it's actually quite an honor that we were on his radar with only minor press and even less distribution of our perfumes as we struggle for a corner of the market. The world of perfumery is changing, and thus the concept for my article was born - enjoy!

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